SoftMoc is one of Canada’s leading footwear retailers, with over 120 stores and a massive e-commerce presence. For nearly five years, Jonathan Martin served as a key independent contractor, providing essential digital support to the marketing and executive teams. By managing high-frequency site updates and delivering data-driven performance insights, he played a critical role in the day-to-day digital operations of this major international brand. Softmoc has been managed by the MWF Group Bahamas.
“I didn’t design or redesign the website. I was part of the team (MWF Group Bahamas) in maintaining the website. Both Canada, French and US versions.”
Strategic Marketing Support & Data Analysis under MWF Group Bahamas
Working at the enterprise level requires precision and consistency. For SoftMoc, the focus was on ensuring the digital storefront always reflected the latest seasonal trends and marketing promotions. By handling complex banner visibility schedules and monitoring real-time performance, Jonathan provided the backbone for the brand's fast-paced marketing cycles.
Beyond technical updates, the focus was on turning data into decisions. Regular reporting on website performance and social media ad metrics provided the Vice President and Marketing Manager with the clarity needed to choose which products to feature, directly impacting the brand's monthly and weekly sales targets.
Case Study: Optimizing Enterprise E-Commerce Operations for SoftMoc
The challenge was to support a high-volume retail giant in maintaining an agile and data-informed digital presence. Serving as an extension of the marketing department, the goal was to manage frequent site updates and provide deep-dive analytics (GA4) to ensure the right products were shown to the right customers at the perfect time.
