4 Sections
17 Lessons
10 Weeks
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Responsible, Accountable, Consulted, and Informed (RACI)
1
1.1
The Role of the SEO Specialist / Strategist vs Marketing Director
Local SEO
4
2.1
Why Local SEO is Important than Ever
2.2
How to Setup Google My Business Profile
2.3
Yelp, Facebook Page, Tripadvisor and Review Systems
2.4
Positive vs Negative Reviews and How to Ask Them
SEO and Promoting Events (B2B)
9
3.1
Defining the Ideal Attendee Profile (IAP)
3.2
Keywords Intelligence for Events
3.3
Technical Event Schema
3.4
Conversion Tracking
3.5
The Creation of Marketing Kits
3.6
Creating Event Landing Page with Local SEO Applications
3.7
The Push Strategies: LinkedIn Account-Based
3.8
Running Ads or Sponsor in Social Media
3.9
The Post Event Activities
The Google Analytics GA4 (2026 Edition)
Setting Up Goals
3
4.1
Setting Up Goals
4.2
Building and Tracking Marketing Campaigns
4.3
Benchmarking Reports
Search Engine Optimization with AI
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